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GE - TESCO IN NATIONAL GM FOOD CAMPAIGN.
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- Subject: GE - TESCO IN NATIONAL GM FOOD CAMPAIGN.
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- Date: Fri, 26 Mar 1999 01:05:35 +0000
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FOE TARGETS TESCO IN NATIONAL GM FOOD CAMPAIGN Frankenstein takes
message to Supermarket of the Year Award
Photo Opportunity
12.10 pm, Thursday 25 March.
Outside Claridges, which is hosting the Supermarket of the Year
Awards.
Frankenstein will be outside Claridges, Brook St, W1, urging Tesco
to listen to its customers and remove GM ingredients from its
own-brand food items.
Tesco is to become the focus of a nationwide campaign on
genetically modified (GM) food, it was revealed today. Over the
next few weeks FOE will be telling Tesco's customers around the
country about the company's refusal to remove GM ingredients from
its own- brand products. Last October a NOP survey [1] showed
that most Tesco customers wanted the store to go GM-free. Tesco
is being targeted because it is the only major supermarket which
continues to ignore its customers views on genetically modified
food. Later today the winners of the prestigious Supermarket of
the Year Awards will be announced [2].
Over recent weeks supermarkets have responded to customer concern
over GM food. Sainsbury's and MS will have completely GM-free
own-brand food within months, and Safeway, Asda, Waitrose,
Somerfield, Morrisons and the Co-op hope to follow suit. Earlier
this week, frozen foods store Iceland, which removed GM
ingredients from its own-label brands last year, announced large
profits. Its policy on GM food was regarded as a major factor in
this increase.
Robin Maynard, local campaigns director at Friends of the Earth,
said:
"Tesco's is the only major supermarket chain refusing to listen to
its customers wishes on GM food. The market leader is dragging
its heels on this important issue and has now been overtaken by
the rest of the field. People want GM-free food and, as Iceland's
financial results showed earlier this week, they are prepared to
reward those stores that provide it. If Tesco continues to force
feed its customers Frankenstein food they shouldn't be surprised
if shoppers choose to go elsewhere."
[1] NOP/FOE survey 20 October 1998.
[2] The Award's dinner is likely to be GM-free.
Claridges avoids using GM ingredients.
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