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BUSINESS & PLANTS: GE rose soon available in U.S. - silver-purple color advertised as ’blue’



                                  PART 1


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TITLE:   WORLD?S FIRST ?BLUE? ROSE SOON AVAILABLE IN U.S.

SOURCE:  Wired, USA

AUTHOR:  Danielle Venton

URL:     http://www.wired.com/wiredscience/2011/09/blue-roses-for-sale/

DATE:    14.09.2011

SUMMARY: "Long a symbol of the unattainable, blue roses will be for sale this fall in the United States and Canada. Named ?Applause,? the rose is genetically modified to synthesize delphinidin, a pigment found in most blue flowers. [...] While the flower might appear more silver-purple than sky-blue, Applause is the nearest to a true blue rose yet."

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WORLD?S FIRST ?BLUE? ROSE SOON AVAILABLE IN U.S.

Long a symbol of the unattainable, blue roses will be for sale this fall in the United States and Canada.

Named ?Applause,? the rose is genetically modified to synthesize delphinidin, a pigment found in most blue flowers. The rose was first released in in Tokyo in 2009, after 20 years of research by Suntory, a Japanese company that also distills whisky, and its Australian subsidiary, Florigene (now Suntory Flowers). Today Suntory announced the rose will be for sale at select florists in North America, beginning early November. While the flower might appear more silver-purple than sky-blue, Applause is the nearest to a true blue rose yet.

Arguably the world?s best loved flowers, humans have cultivated roses for more than 5,000 years. Roses can signify love, beauty, politics and war.

Blue roses have a mythic quality because they, until recently, were impossible to grow. Roses appear naturally in many shades of red, pink, yellow and white, but lack the natural ability to produce blue pigments. For centuries, blue roses have conjured unrequited love or the quest for the impossible.

Blue roses traditionally available through florists have been white roses dyed blue. Suntory and Florigene achieved the blue color inserting a delphinidin-producing gene from a pansy into an Old Garden ?Cardinal de Richelieu? rose. When debuting in Japan, Applause was sold for 10 times the price of normal roses.



                                  PART 2

------------------------------- GENET-news -------------------------------

TITLE:   WOO YOUR LOVE WITH ENGINEERED BLUE ROSES

SOURCE:  Cnet News, USA

AUTHOR:  Tim Hornyak

URL:     http://news.cnet.com/8301-17938_105-20106955-1/woo-your-love-with-engineered-blue-roses/

DATE:    15.09.2011

SUMMARY: "Japanese beverage maker Suntory makes some superb whiskey and decent beer, but as far as mythical flowers go, it?s got a little more work to do. [...] when I see ?blue? I expect something along the lines of Facebook?s background hue. [...] Prices will vary among florists, but a single Applause stem can be had in Japan for about 3,700 yen (roughly $48)."

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WOO YOUR LOVE WITH ENGINEERED BLUE ROSES

Japanese beverage maker Suntory makes some superb whiskey (Hibiki) and decent beer (Malt?s), but as far as mythical flowers go, it?s got a little more work to do.

Not that its creation of what it bills as the world?s first rose with petals containing nearly 100 percent blue pigment isn?t impressive. It?s just that when I see ?blue? I expect something along the lines of Facebook?s background hue.

Still, there?s no doubting Suntory?s technical achievement in genetic engineering, which took 14 years of work in collaboration with Florigene, a subsidiary based in Australia. Blue pigment does not occur naturally in roses, but researchers in 2004 were finally able to get them to synthesize the pigment delphinidin, seen in violas.

Suntory is still working to make the rose, dubbed Applause, more blue. Meanwhile, it goes on sale in North America in early November. The distiller describes it as having ?the hue of the dawn sky, with a refined and colorfully refreshing scent.?

Prices will vary among florists, but a single Applause stem can be had in Japan for about 3,700 yen (roughly $48).

Pony up, you high-tech Romeos.



                                  PART 3

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TITLE:   THE WORLD?S FIRST* BLUE ROSE - BLUE ROSE APPLAUSE

SOURCE:  Suntory, Japan

AUTHOR:  Press Release

URL:     http://www.suntory.com/news/2011/11186.html

DATE:    14.09.2011

SUMMARY: "Beginning in early November, Suntory will for the first time, introduce their internationally renowned blue rose APPLAUSE in North America. With nearly 100% blue-pigmented petals, blue rose APPLAUSE is the world?s first blue rose, a technically sophisticated and wondrously stunning flower with a delicate blue color."

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THE WORLD?S FIRST* BLUE ROSE - BLUE ROSE APPLAUSE

For the first time, this marvel will be available in North America

Beginning in early November, Suntory will for the first time, introduce their internationally renowned blue rose APPLAUSE in North America. With nearly 100% blue-pigmented petals, blue rose APPLAUSE is the world?s first blue rose, a technically sophisticated and wondrously stunning flower with a delicate blue color. [download picture at: http://www.suntory.com/news/2011/img/11186-1.jpg]

The hue of the dawn sky, with a refined and colorfully refreshing scent, blue rose APPLAUSE captivated the international audience when it first went on sale in Tokyo in 2009. Now, Suntory brings this breathtaking flower to the United States and Canada. An exquisite gift for special occasions including proposals, anniversaries and birthdays, the blue rose APPLAUSE will be sold in North America at select florists**.

Roses have been growing for at least 5,000 years and have long been objects signifying desire and romance. However because roses lack the plant pigment delphinidin, which gives a blue coloring, a naturally occurring blue rose is impossible. Despite the tens of thousands of varieties of roses that have been created through traditional rose breeding, achieving a blue rose had still remained out of reach.

Redefining the impossible

Suntory embarked on research with the aim of developing a blue rose in 1990 with their Australian subsidiary, Florigene, now Suntory Flowers. Success was finally achieved in 2004 after introducing a gene for blue pigment from a pansy. In 2009, after nearly two decades of research and developmental work, sales of the blue rose began for the first time. Thanks to Suntory?s unflinching commitment to a dream long thought to be impossible, the blue rose saw the light of day.

Suntory selected the name APPLAUSE as the name for its blue rose as a symbol of congratulations for those whose dreams have come true, as well as of encouragement for those pursuing a dream, whatever it may be. Now, this symbol of fulfilled desire will be available to consumers in North America for the first time, a tribute to scientific advancement, floral beauty, and the stunning conquest of a seemingly impossible goal.

* With nearly 100% bule-pigmented petals

** Prices to vary between florists