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3-Food: Dow AgroSciences announces non-GE trans fat free canola oil

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TITLE:  Natreon(TM) Canola Oil Provides Solution for 2005 U.S. Dietary
SOURCE: PR Newswire, USA
DATE:   12 Jan 2005

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Natreon(TM) Canola Oil Provides Solution for 2005 U.S. Dietary Guidelines
Natreon Is Virtually Trans Free, Has Low Levels of Saturated Fats and
Contains Healthy Fats

INDIANAPOLIS, Jan. 12 /PRNewswire/ -- Natreon, a naturally stable canola
oil that is essentially trans fat free, is poised to capture a
significant portion of the trans-free oil market. The product is produced
by Dow AgroSciences. After the 2005 Dietary Guidelines were issued today,
a Natreon spokesperson noted the naturally stable and healthy oil fits
the recommendation to reduce saturated fat and keep trans fats as low as
possible, while including healthy fats in the diet.

"For the first time in the history of the Dietary Guidelines, the
government is recommending that trans fats be virtually eliminated from
our diets and that saturated fats be dramatically lowered," said David
Dzisiak, Oils and Oilseeds global leader for Dow AgroSciences. "Dow
AgroSciences' Natreon oil uniquely meets this need on both fronts, with
essentially no trans fats and, like regular canola oil, the lowest
saturated fat levels of any oil on the market."

"It's not just trans fat, but all three [cholesterol, saturated fats and
trans fats] that should be looked at by the consumer and kept as low as
possible," said Barbara Schneeman, PhD, FAHA, Director, Office of
Nutritional Products, Labeling and Dietary Supplements. This follows
recommendations from other leading health authorities advising consumers
to eliminate trans fats from the diet.

Trans fats increase bad low-density lipoprotein (LDL) cholesterol and
also depress good high-density lipoprotein (HDL) cholesterol, which
actually fights heart disease. In addition, recent research shows that
trans fat consumption is linked to increased levels of C-reactive protein
(CRP), a marker for inflammation in the body. Chronic inflammation is
linked to the onset of type 2 diabetes, metabolic syndrome, and obesity.
Harvard School of Public Health researchers estimate that trans fats in
the diet cause more than 30,000 deaths each year.

Experts are now in agreement that it is important to reduce saturated
fats and eliminate trans fats, as evidenced by the new Dietary
Guidelines. Unfortunately, trans fats are prevalent in many foods
consumed in the United States. About five billion of the 8 billion pounds
of oils containing trans fats used each year can be accounted for in the
food service and snack food industry.

"The use of Natreon(TM) canola oil can help the food service and snack
food industry improve the nutritional value of their products by
eliminating trans fats and reducing saturated fats, and replacing them
with healthy mono- and polyunsaturated fats. Natreon is an excellent
choice for the food industry because it will not break down under high-
heat, has a longer shelf life than most oils, and reduces the bad fats
from our diets," said Dzisiak.

The new Guidelines are clear in recommending that consumers should keep
trans fats as low as possible, keep saturated fat to less than 10% of
calories, and lower cholesterol. Equally as important as lowering "bad"
fats is choosing "good" fats.

Many of the top restaurants and chefs in the country, like Todd Grey at
Equinox in Washington, D.C. are beginning to use Natreon(TM) canola oil
as a replacement to partially-hydrogenated oils that contain trans fats
and high levels of saturated fats. "Taking a healthy food, like fish, and
frying it in a trans-free oil, like Natreon, ensures the end result
remains healthy," said Dzisiak.

The Guidelines say, "Keep total fat intake between 20 to 35 percent of
calories, with most fats coming from sources of polyunsaturated and
monounsaturated fatty acids, such as fish, nuts, and vegetable oils." The
Guidelines note that fats are an important part of a healthy diet. They
"supply energy and essential fatty acids and serve as a carrier for the
absorption of the fat-soluble vitamins A, D, E, and K and carotenoids.
Fats serve as building blocks of membranes and play a key regulatory role
in numerous biological functions."

Natreon was developed by conventional plant breeding techniques and is a
non-genetically modified product. In addition to its health attributes,
fry studies have shown that Natreon(TM) canola oil outperforms partially
hydrogenated soybean oil in stability, fry life, reduced polar compound
formation, and important sensory attributes.

Dow AgroSciences LLC, based in Indianapolis, Indiana, USA, is a global
leader in providing pest management and biotechnology products that
improve the quality and quantity of the earth's food supply and
contribute to the health and quality of life of the world's growing
population. Dow AgroSciences has approximately 5,700 people in more than
50 countries dedicated to its business, and has worldwide sales of US $3
billion. Dow AgroSciences is a wholly owned indirect subsidiary of The
Dow Chemical Company. For more information about Dow AgroSciences, visit For more information Natreon(TM) canola oil,

Trademark of Dow AgroSciences LLC
Dow AgroSciences LLC

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