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3-Food: UK supermarkets launch milk from GE-free fed cows



                                  PART I
-------------------------------- GENET-news -------------------------------

TITLE:  Sainsbury's extends trial of milk from cows fed on non-gm feed
SOURCE: Sainsbury, UK
        http://www.j-sainsbury.co.uk/index.asp?PageID=31&Year=2004&NewsID
        =475
DATE:   26 Aug 2004 

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Sainsbury's extends trial of milk from cows fed on non-gm feed

Sainsbury's today announced it will extend its trial of selling milk from
cows fed on non-gm feed. The trial began this July and this milk has been
offered in 105 Sainsbury stores. From mid September, Sainsbury's will
start to increase the distribution of its semi skimmed fresh pasteurised
milk from selected dairy farms to over 190 stores by Christmas.

 Jon Arnold, Head of Dairy at Sainsbury's said "Sales of this specialist
milk have given us the confidence to extend distribution through our
stores earlier than planned. They demonstrate that our customers
appreciate our offering 'semi skimmed fresh pasteurised milk from
selected dairy farms' within our extensive range of milks and it sells
alongside our standard, gold top and organic milk."

It is produced on selected farms in the South West and South East areas.
Production methods are exactly the same as for all Sainsbury's standard
milk but the cows are fed on guaranteed non-GM feed, independently
accredited under the UKASTA* Feed Assurance Scheme.

 Sainsbury's semi skimmed fresh pasteurised milk from selected dairy
farms sells at a small premium to reflect the fact that farmers receive a
higher price to cover their additional costs. Sainsbury's semi skimmed
fresh pasteurised milk from selected dairy farms retails at 63p per 2 pints.

Notes to Editors

* UKASTA - UK Agricultural Supply Trade Association

- We were the first of the major supermarkets to eliminate GM ingredients
from our own label products. Our suppliers are required to demonstrate
the non-GM status of ingredients using traceability systems and testing
regimes. We took these steps after overwhelming demand from our customers.
- In addition to the new milk, we sell an extensive range of organic
meat, eggs and dairy products and a range of meat derived from animals
fed on a non-Gm diet - West Country Free Range chicken, Free range eggs,
Outdooor reared bacon and pork and traditional beef
- Sainsbury's launched its organic range in 1986 and now leads the way in
the market with over 1100 lines, 65% of which are grown in the UK. We
offer customers a range of organic milk including White and Wild, Dale
Farm and Rachel's as well as our extensive own-label range. Today,
organic milk sales constitute 5% of total milk sales.
- According to government, science and industry bodies, research shows
that neither GM DNA or protein was found in milk samples - FSA website
- A number of studies have been unable to find transgenic DNA or its gene
products, or any other detectable difference, in milk, meat and eggs
produced from animals receiving GM feed - GM Science Review
- The milk in question contains no GM protein and is in no way
classifiable as a GM product - British Retail Consortium

Enquiries:
Zara Parry - +44-(0)20 7695 7964 / 7295


                                  PART II
-------------------------------- GENET-news -------------------------------

TITLE:  Non-GM milk trial a success with shoppers
SOURCE: The Times / Men's Health, UK
        http://www.menshealth.co.uk/news/story.phtml?id=2919&PHPSESSID=103
        e18c8f2ec8d0d9f097196c415a057
DATE:   30 Aug 2004

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Non-GM milk trial a success with shoppers

Supermarket chain Sainsbury's says that sales of milk from cows fed on a
non-genetically modified (GM) diet have been so successful that the trial
of the product is to be extended. Supermarket chain Sainsbury's says that
sales of milk from cows fed on a non-genetically modified (GM) diet have
been so successful that the trial of the product is to be extended. The
milk was launched at 105 stores in July, and demand has been so great
that the milk will be available at 190 Sainsbury's stores across the UK
by Christmas. The milk cartons are labelled with the slogan "non-GM feed".


                                  PART III
-------------------------------- GENET-news -------------------------------

TITLE:  GM-free milk is cream of the crop
SOURCE: Daily Post, UK, by Sara Thomas
        http://icnorthwales.icnetwork.co.uk/printable_version.cfm?objectid
        =14587826&siteid=50142-top
DATE:   31 Aug 2004 

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GM-free milk is cream of the crop

AN award-winning creamery in North Wales has launched a new milk, free
from genetically-modified crops.

South Caernarfon Creameries says the move was driven by consumer demand,
not political bullying.

The milk comes from cows that are not fed on GM fodder or grass.

Initially, the non-GM milk was developed for one of its blue-chip
customers, the Marks & Spencer chain. The farmers' co-operative supplies
all of the company's Welsh stores and in-store cafes throughout the UK.

Now the creamery has launched its own-brand non-GM milk and the decision
is apparently proving popular with customers.

The creamery, which processes 100 million litres of milk a year, says it
is the only one in Wales bottling non-GM milk.

The marketing drive for the own-brand non-GM milk will move up a gear at
the Llangollen Food Festival on October 16 and 17.

Peredur Williams, farm liaison manager, said: "We saw that some of our
customers, in particular some of the larger supermarkets including Marks
& Spencer, wanted non-GM milk."

"Our soundings clearly tell us that the public don't want to see GM in
their food and they take it one step further by saying they want non-GM milk.

"They want to have the assurance that the cows aren't fed with
genetically modified foodstuffs."

The creamery ' s 175 cooperative members are equally enthusiastic.

Dyfed Griffith, of Plas Newydd, Llwyndyrys, said: "This customer trend
has probably stemmed from the negative news surrounding GM technology in
the press causing those customers to demand assurance their most basic
foods would not be polluted by genetically-modified elements.

"What the members see is that there is an advantage to us because we are
creating a market other people cannot reach.

"We are offering something special that other companies cannot offer. We
are not currently receiving more money for our milk but we are forging a
bigger market.

"Had we not been able to supply non- GM milk we wouldn't have got the
Marks & Spencer contract. It's an integral part of our business."

Peredur Williams added: "A food festival like Llangollen that attracts
the attention of the public is extremely valuable to us. The food
festival is important to use because it was one of the first in Wales and
it is certainly among the most successful."

Festival organiser Catrin Jones, from the Cadwyn Clwyd Rural Development
Agency, said: "Although there is an international flavour to this year's
event, our main function is to provide a showcase for Welsh companies who
form the backbone of our rural economy. We are delighted that South
Caernarfon Creameries have decided to come to the Llangollen Food
Festival again this year. As one of Wales' biggest food producers, they
have been leading the way."




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