7-Misc: Who speaks for whom on the biotech news market

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TITLE:  Biotechnology Industry Organization expands member
        services through PR Newswire
SOURCE: PR Newswire, USA
DATE:   September 8, 1999

----------------- archive: http://www.gene.ch/ ------------------


Who speaks for whom on the biotech news market

*****     *****

WASHINGTON, Sept. 7 /PRNewswire/ via NewsEdge Corporation
The following op-ed piece is by Frances B. Smith, Executive
Director of Consumer Alert:

Archer Daniels Midland Co. -- fond of touting itself as
"Supermarket to the World" -- should change its slogan to
"Specialty Market to the Rich of the World." ADM recently warned
its grain suppliers they would have to segregate crops produced
from biotechnology from those produced conventionally. Not only
would this redundancy cause prices to rise significantly for
consumers on a whole range of food products, but reactions like
ADM's could spread and grind to a halt the potential benefits
that biotechnology could bring to millions of starving and
malnourished people in developing countries.

[...] 

*****     *****

Biotechnology Industry Organization Expands Member Services
Through PR Newswire

NEW YORK, Sept. 8 /PRNewswire/ -- The Biotechnology Industry
Organization (BIO) has renewed its national agreement with PR
Newswire and expanded the package of services it offers members
to enhance their public relations programs, the organizations
announced today. BIO, which represents more than 850
biotechnology companies, academic institutions, state
biotechnology centers and related organizations, began its
association with PR Newswire two years ago to assist its members
with cost- effective publicity.

The agreement provides biotechnology companies with the
opportunity to have their press releases delivered electronically
to the widest possible array of media outlets including business
and healthcare reporters at newspapers and industry trade
publications around the world at reduced fees. Under the expanded
program, all BIO members qualify for discounts on membership,
press releases and state-of-the-art web solutions in addition to
receiving a free crisis communications certificate. The program
is open to current PR Newswire customers who are also BIO 
members. In the third year of their BIOPurchasing national
agreement, BIO and PR Newswire will focus on ways to help the 
industry gain a higher profile in the news media.


"PR Newswire is a very responsive and industry savvy organization. I encourage our members to take advantage of their 
market reach and the savings," said Kaye Kirk, director of 
national group purchasing for BIO. "PR Newswire is committed to
increasing the visibility of its biotechnology members," said
Pamela Bartlett, PR Newswire's national market manager for
pharmaceuticals, biotechnology and healthcare. "We have superior 
public relations tools such as NEWSdesk, the online news
retrieval and tracking system that provides our clients with
quantitative reports on media access to their news releases. As
part of its total communications solution, PR Newswire offers its 
members an opportunity to respond to journalists' requests for
expert information through ProfNet. Biotechnology companies can
benefit greatly from using these interactive tools."


As part of its partnership with the healthcare industry, PR 
Newswire has allied with Orbis Broadcasting Group to offer a 
complete range of broadcast communications services. Orbis, one
of the largest producers of video news releases, satellite media
tours and other broadcast services in the United States, has
become an integral part of healthcare public relations programs 
for the past 15 years and is the largest producer of health
medicine video news releases.


BIO, http://www.bio.org , represents biotechnology companies, 
academic institutions and state biotechnology centers in 47 
states and more than 26 nations that are involved in the research
and development of health care, agricultural, industrial and
environmental biotechnology products. Its BIOPurchasing programs
offer advantages to buyers and sellers, strengthening quality, 
competitiveness and financial performance. BIOPurchasing is
available exclusively to members of BIO and its participating 
state affiliate organizations.


PR Newswire, http://www.prnewswire.com , is the world leader in the electronic delivery of information directly from companies, 
institutions and agencies to the media, financial community and
consumers. Forty-five years after founding the industry, it has a
cutting-edge wire, fax, satellite, e-mail and Internet network,
35 bureaus worldwide, an exclusive partnership with Canada
Newswire and a vast network of international affiliates.


For more information, please contact:
Renu K. Aldrich, PR Newswire, Public Relations Manager
Renu--Aldrich@prnewswire.com
Pamela Bartlett, PR Newswire, National Market Manager for
Pharmaceuticals, Biotechnology and Healthcare
Pamela--Bartlett@prnewswire.com
Kaye Kirk, Biotechnology Industry Organization
kkirk@bio.org



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